Digital Assets

Digital assets are instrumental in capturing digital value from new and emerging technologies, enabling early adopters, investors, and users to actively participate in and own the growth of new innovations.

Entropy uncovers and grasps digital value which encompasses technology, economics, social dynamics, network effects, data, and people - It is important to recognise that every digital network is founded on individuals connected through it, and digital assets enable participants within a network to have a direct ownership stake. Witness the Internet's next evolution, ie. "digital ownership of digital value" through digital assets.

The advent of the internet saw domain names become popular digital assets, with thriving secondary markets in existence today. Similarly, the rise of app-based internet businesses led to internet stocks gaining popularity among traditional investors. Furthermore, the introduction of distributed ledger technologies, such as blockchain and the Bitcoin network (digital value) and related protocols, has made crypto assets such as bitcoin (digital asset) highly attractive and often lucrative for tech-savvy internet native users.

Domain names are like digital street addresses on the internet and are one of the oldest classes of digital assets, first introduced in 1985 but gained widespread popularity and value in the 1990s with the growth of the internet. They play a crucial role in how websites and online businesses are found and remembered. Just like a physical address, a good domain name is easy to remember and spells out what a website is about. People even invest in domain names, treating them like valuable internet real estate that can appreciate in value over time. Choosing the right domain name is a critical step for anyone looking to create a strong online presence. From startups to big businesses, every organisation needs a meaningful domain name to thrive online.

Crypto assets represent a digital revolution in finance and technology. They are virtual digital assets and tokens that are changing the way we think about value exchange via the internet. These assets offer new opportunities, attracting entrepreneurs, businesses, retail, and institutional investors. They are built on blockchain technology, a transparent and secure system with applications far beyond finance; researchers believe that the integration of these technologies will transform the internet into a censorship-resistant network. Bitcoin, created in 2009, played a pivotal role in pioneering this movement. Additionally, crypto assets have the potential to bring financial services to people who lack access to traditional banks, promoting financial inclusion.

RWA: Non-fungible tokens, a subset of crypto assets, have risen in popularity for transparently representing ownership of digital art and collectibles, with the potential to extend to real-world assets in the future. As we embrace the digital age, traditional real-world assets are transitioning into the digital realm, ensuring ownership transparency. Imagine your prized possessions, whether real estate or art, evolving into digital forms. This shift not only promises increased accessibility and liquidity but also introduces a world of fresh possibilities and convenience within our ever-evolving digital landscape. The concept of non-fungible tokens began gaining traction around 2017, while the exploration of digitizing real-world assets has been steadily evolving in parallel.